The Fitness Model Blueprint™

Science. Structure. Strategy. The Proven Blueprint to Master Your Physique.

Most programs sell you a shortcut. This one gives you the map.

The Fitness Model Blueprint™ isn’t just a training plan. It’s a transformational framework for women who are ready to stop guessing, start leading, and build a legacy of strength that radiates from the inside out.

Created by world champion Michelle MacDonald, this four-phase method combines the science of physique coaching with the soul of self-leadership. It’s helped thousands of women over 35 transform their bodies—and their belief systems.

From your first macro to your final photoshoot, the Blueprint rewires the way you train, fuel, and think—so you don’t just change your body. You change your life.

Why Most Transformations Fail

Cookie-cutter macros don’t work for your metabolism.

Calorie-slashing and overtraining burn you out.

There’s no roadmap to sustain your results.

You’re told to "lift heavier" without structure.

The Fitness Model Blueprint™ solves all of that.

Phase 1: Reclaim
Restore your foundation. Reconnect with your power.

This isn’t about restriction. It’s about reclaiming what’s yours: agency, ownership, and a science-backed understanding of your body. In this phase, we:

  • Dismantle diet culture myths and reverse the damage of under-fueling

  • Train your nervous system to feel safe with strength, nourishment, and structure

  • Build sustainable habits through RAS training (Reticular Activating System work)

You'll stop relying on motivation and start trusting in systems. Because freedom comes from consistency.

Meet the Blueprint

Every phase builds on the last—and every one has a purpose.

Phase 2: Rebuild
Train with intention. Fuel with precision.

Here, the real fun begins. With your foundation restored, we enter the hypertrophy and metabolic optimization phase:

  • Lift with progressive overload, joint care, and recovery protocols

  • Eat in alignment with your goals using your unique macro blueprint

  • Learn to lead yourself on low-motivation days (we call this your Rainy Day Self)

This is where physical results take off—and your identity begins to shift.

Phase 3: Refine
Elevate your standards. Sculpt with strategy.

Now we polish. This is where the subtle art of physique refinement meets the discipline of daily excellence:

  • Dial in periodized training to bring out your strongest physique

  • Experiment with cut/build phases under expert guidance

  • Begin photoshoot prep: the ultimate act of self-respect and celebration

You’re not just looking different. You’re living different.

Phase 4: Radiate
Step into legacy. Lead with your light.

In this final phase, you integrate everything you’ve become:

  • Anchor your transformation through a professional photoshoot

  • Expand your influence by showing what’s possible

  • Embody legacy leadership—inside and outside the gym

This is the emergence of your Zone of Genius. And it ripples outward into every area of your life.

CLIENT TRANSFORMATIONS

It’s not a quick fix. It’s a new foundation. And it lasts.

The Fitness Model Blueprint™ is:

  • Built for women who refuse mediocrity

  • Founded on science, not fads

  • Designed by a world-class female coach who’s walked the path

  • Customizable for midlife hormones, goals, and training needs

  • Focused on mastery—not motivation

Who It's For

  • Women 35+ who want to build muscle, not just lose weight

  • High-performers seeking structure, not chaos

  • Women who want to lead themselves with clarity, discipline, and power

Most programs focus on weight loss. Ours focuses on identity.

The Fitness Model Blueprint™ changes your inputs (training, nutrition, mindset)—so your outputs (confidence, leadership, physique) take care of themselves.

Ready to Begin?

Join the Waitlist For Our 24-Week Transformation Program

Start today with Start with the Empowered Strength Ebook